This post is not directly interested in Web 2.0 in its wider context but more on the opportunities available for learning of which there are a good number. Talking to Learning & Development people and the industry in general, I get the comforting feeling there is quite a buzz regarding web / learning 2.0 and when you invest time to investigate some of the products like wikis, blogs and networking sites etc it is quite easy to see why.
I like the fact that learners can drive their learning from the bottom up. I like the idea that someone can ask a question and the list of potential answers can be found worldwide. I like the whole notion of cumulative learning as per a wiki or a forum conversation where someone can pose a question and then a collaboration of views, answers, experiences and ideas spring up voluntarily forming a whole new base of otherwise unshared knowledge.
The benefits of web 2.0 technologies in relation to learning are something I think I need to spend some time fully researching and documenting because when you read the statistics within this following article issued by the Chartered Management Institute, you suddenly realise how difficult it is to get organisations to lighten up and start to recognise that these social technologies are going to have a significant impact on the performance of their business like it or not.
The report – Cyber cynicism hinders consultancy sector says UK employers will fall behind their international competitors.
The data confirms long-held views about ‘internet policing’ and indicates that the failure to allow widespread use of technology will hinder business in the long-run.
The findings have been published in the wake of wider research showing how so-called ‘new media’ learning is growing in popularity. A report called ‘Learning at Work: evolution or revolution’ revealed that 51 per cent of directors now say they use online videos to develop new skills (up from 21 per cent 12 months ago) and one-third (34 per cent) also use social networking sites to boost their knowledge, compared to just 12 per cent, last year.
However, the research reveals that employers across the consultancy sector view Internet activity as a ‘massive timewaster’. Two thirds (64 per cent) monitor employee internet access and 52 per cent block ‘inappropriate’ websites. A significant number (16 per cent) also retain tight control over access by imposing curfews on internet usage.
Well I have to hold my hand up here! As a Managing Director of a training company I have imposed some of these controls myself but in my defence it was a few years back, web 2.0 didn’t really exist and it was only after I had initially and deliberately avoided restrictions that I then found that the freedom was abused terribly so I had to create some limits and restrictions. With this in mind I do appreciate the view of managers running a company who are concerned about the actions of those who are hell bent on taking advantage. Every company will have employees like it!
The report asked the employees to highlight why they want to use the Internet, the majority focused on its use ‘for professional development’ (60 per cent). 57per cent claimed freedom to use the Internet is ‘useful for research’ and 48 per cent argued it helps ‘for doing work’. I would concur with these views too. I use
Google alerts to provide me with information of relevance to my work all day. The alerts lead me to a host of different sources such as Blogs, articles, YouTube and wikis. From that source information I am either developing my own knowledge, sharing it with clients or passing it on as per this blog post. It makes complete sense to learn through these tools that are there to help us.
The data, published in association with Ordnance Survey, also reveals wide use of applications across most of the working age groups (all be it the different age groups have different usage patterns). In particular, there is evidence suggesting management and student respondents want to use business networking sites such as LinkedIn (and yes I use that too but have not yet found its real value). The implication is that employers must change their attitude towards technology, or risk alienating their future managers and leaders.
Jo Causon, director, marketing and corporate affairs at the Chartered Management Institute, says: “Quite clearly, organisations need to harness the comfort levels these individuals have with Internet-based resources, because failure to do so will lead to frustration and the loss of top talent at best, or worse, an open door for competitors to build advantage through a better equipped and enabled workforce.”
Analysis of the data confirms that many respondents believe their enthusiasm for web-based technology is not yet matched by employers. Just 3 per cent in the sector claim their organisation ‘falls in love with the latest trend’ and 41 per cent say their employer only ‘takes up things once they’re tried and tested’. Worryingly 10 per cent go as far as describing their employer as ‘dinosaurs’.
There are of course those who will see the risks that Web 2.0 tools pose to the organisation. Key issues tend to be security, policy compliance, information reliability and licensing. There are a number of solutions arriving through enterprise focused tools to alleviate some of these understandable problems but after years of dealing with IT departments I cant help feel that maybe the problem is more deeply seated in their psyche.
Jan Hutchinson, director of HR & corporate services at Ordnance Survey, says: “The low level adoption of new technology is in tandem with employers’ belief that Internet usage is a ‘time waster’. It’s something that must be looked at because the longer this situation is allowed to remain unchallenged, the greater the likelihood UK employers will fall behind their international competitors.”
I am sure there are plenty of companies who are embracing the new technologies and probably a whole lot more that are looking in to them with a serious view to implementation. This would be an interesting statistic to see as it would give a much better view of the way things are likely to be over the next 12 months as I am sure that while there is initial resistance there is also a great deal of hope and influence.
The source article discussed above can be found in its original form on Consultant-News.com
Please share any views on the use of web 2.0 technologies in support of learning within your organisation as there are few examples out there for people to read at the moment.







